“We are going to double the area of organic food, this has already been done in 400 points of sale, one-third of the total, and there will be another 1,000 organic products in these stores,” said Tina Schuler, General Manager of Casino and Leader Price, Thursday in the eco interview of Europe 1. “Everything is done to meet this demand.We help farmers to develop organic,” she said.
Carrefour, one of Casino’s competitors, has set an ambitious target of 95% French fruit and vegetables by 2020. “We have not set goals in this way,” said Tina Schuler.
The Casino Group also wants to launch spacings dedicated to brands in its stores, such as auto parts with Oscaro for example. “We had to reinvent ourselves in hypermarkets, we realized that more and more purchases would be made on the internet, especially non-food.” We had to think about the buying experience to encourage customers to come in stores “, supported the General Manager of Casino and Leader Price.
“We bring renowned brands, specializing in offers, in” corner shop “, to make people want to return to hypermarkets. Customers want to have advice. In France, Casino Group sales declined by 3.3% in the first quarter of 2019.