The testing of cashback service will begin in 30 K-markets in November. The aim is to extend the service to K-food stores within next year. Starting from spring 2013, Nordea customers can attach a K-Plussa identifier to Nordea’s MasterCards to gain Plussa benefits without a separate K-Plussa card.

– Customers at K-stores frequently inquire about cashback service, says Kesko’s President and CEO Matti Halmesmäki.

– I’m pleased that we can serve our customers even better than before by offering them the possibility to withdraw cash at K-store checkouts. The nearly 1,000 K-food stores all over Finland provide an excellent possibility for it.

K-Plussa feature also to Nordea’s MasterCards

Customers value the diversified K-Plussa customer loyalty benefits and in the future, the benefits will be made even more easily available to Nordea’s customers. Starting from spring 2013, the K-Plussa feature can also be attached to Nordea’s MasterCards, so that the customer no longer needs a separate K-Plussa card for gaining Plussa benefits. The co-branding card makes shopping faster and the customer needs to carry one card less in his wallet.

– The new card feature is a welcome additional benefit for our customers, which we are confident will increase customer satisfaction, says Pekka Nuuttila of Nordea.

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