With its platform JeParticipe, built by the leader of crowdfunding in agriculture MiiMOSA, Carrefour has just signed its first project of co-investment in the agricultural transition with consumers.
In February, Carrefour launched, in partnership with MiiMOSA, its collaborative participation platform: JeParticipe, which allows consumers and agri-food stakeholders to finance agricultural transition projects.
The distributor has just announced its support for a project, Tomates Gourmandes, for which 50,000 euros were invested, out of a total collection of 100,000 euros. This funding comes in addition to a subsidy from the ADEME (Agency for the Environment and Energy Management).
This contribution will enable two market gardeners from Indre to purchase two wood-fired boilers. They will be able to heat tomato production under glass, which is necessary to guarantee the level of quality. The production will be sold in Carrefour stores in the region. Crowdfunding enabled them to borrow by bringing together a community of 102 contributors who have invested in this project alongside Carrefour.