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Carrefour seeks to adapt to new consumer trends

“Spain has a stable market, with many particularities and is very demanding, since the Spanish customer has many options on all sides and wants everything from interacting to a good price-quality ratio of products and sustainability,”. Baitiéh during the Anged assembly in Madrid.

The Carrefour manager has acknowledged that home delivery, ‘delivery’, will increase in the coming years and the firm commitment to sustainability. “At Carrefour we try to respond to the need of a client that is increasingly omnichannel. Customers talk about sustainability as never before, it is a topical issue, ”he stressed.

Regarding the importance of the store, Baitiéh (Carrefour) has recognized that the French multinational works to “adapt it to the evolution of the customer”, which has “changed a lot”, driven by the importance of technology in new forms of consumption.


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