October 19 is Breast Cancer Awareness Day and this year again, Carrefour has joined forces with the Spanish Cancer Awareness Association, AECC, to support the cause with a new post-operative bra to help women who have undergone breast cancer surgery.
The presentation, which took place this morning at the Carrefour Innovation Centre, was attended by Beatriz González Torrecilla, Carrefour Textiles Manager, Isabel Martínez-Noriega, AECC External Relations Manager, María Narváez, AECC Physiotherapist and María Cid, Carrefour Solidarity Foundation Manager.
The BienStar (WellBeing) post-surgery bra was designed specifically for women affected by this disease to aid their recovery with an attractive, feminine design and a very competitive price, ensuring it is more accessible.
One in eight women will be diagnosed with breast cancer during their lifetime and, besides the medical costs, they have to cope with the cost of many other items designed to improve their self-esteem during treatment (hairdressing, orthopaedic fabric products, creams, etc.) which, together with medicines, can amount to an average of 450€ while they are undergoing treatment.
In addition to this, according to the AECC, many women who have been diagnosed with this illness develop symptoms of anxiety and emotional changes due, in many cases, to the changes that the treatments can cause in their physical appearance. With this new bra, Carrefour seeks to support all women facing these processes and help with the emotional side of things through products that help boost their self-esteem and, as far as possible, meet their specific needs.
Collaboration with the AECC
To develop the new BienStar post-operative bra, Carrefour was advised by the AECC and company employees who have undergone surgery. These ladies tried the new garment themselves in order to improve it and are also the image of the campaign.
The AECC advised on the development of this product, which benefits women in being made mostly from cotton and front-fastening, as well as having wider straps and an opening for prostheses. Not only that, it is very competitively priced, which, together with the design, makes it a very attractive product for women who have undergone breast cancer surgery.