Carrefour and “MonAvisLeRendGratuit”, a site developed in 2013 by ShopAdvizor bringing together a community of consumers who test and give their opinion on products, have decided to involve their customers in the development of new products. “Through this, we want to create a lasting link with them, to best meet their expectations and meet their needs. “, Says Daphné Guédon, Carrefour brand manager.
Through online questionnaires and test panels, members of the MonAvisLeRendGratuit community are invited to participate in every step of the product creation process, from the selection of the recipe to the packaging. This reference, for which nearly 20,000 participants were surveyed, is already present in several French hypermarkets in the group.
This progress seemed obvious for Carrefour, which had already announced its willingness to involve its customers in the creation of its new products. Products from the EcoPlanet and Carrefour Veggie ranges will soon be swelling the ranks of these co-created innovations in the coming months.
The trend of co-creation is multiplying in both food and non-food (Decathlon, Goal, etc.) Before Carrefour, the Franprix brand (Casino Group) co-created a pizza sold in its stores. orange stores. Auchan has also been applying the method for a long time, by its giant brain storming on the Quirky site.
This method allows producers to adapt all the changes that occur among consumers and create solutions for them.