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Carrefour launches optics with Atol

Carrefour launches into the glasses. The retail chain has signed a partnership with Atol to embark on this buoyant sector. According to the LSA website, the chain of stores has opened its first Carrefour Optique and Audition boutique in its hypermarket in Vénissieux (Rhône-Alpes). A second must see the day in Villiers-en-Bière (Seine-et-Marne) in September. If the spaces are open under the Carrefour banner, Atol will be omnipresent in the shops: the optician’s teams will work in the stores and advise the customers.

In addition, the products presented will be those of the Atol brand. With this offer, Carrefour wants to try to revive its non-food square meters, suffering for several years. In an attempt to attract customers, the supermarket sign and promise ready glasses in 45 minutes and a wide choice of products. In addition, the optical offer is supplemented by a hearing offer.

With these new stores, Carrefour wants to diversify its offer and try to boost interest in its hypermarkets, in a bad past. The brand, which turned 60 this year, saw its market share rise from 20.3% to 20.1% between 2018 and 2019 and struggles to win against ever-growing brands such as Leclerc ( + 0.1% market share), The Musketeers (+ 0.2%) or Lidl (+ 0.3%). The Parisian recalls that since his arrival at the head of the group in mid-2017, Alexandre Bompard imposed a mini-revolution on the supermarket chain

Last year, the group announced the closure of 243 stores and a job protection plan was put in place for 2,100 employees. In an attempt to turn things around, France’s second-biggest retailer launched its “Carrefour 2022” plan at the beginning of last year. At stake in particular: revive hypermarkets down, and supplement this offer by convenience stores, drive and internet. In addition to these new distribution methods, Carrefour is launching new challenges with its Optique and Audition stores. The sector is growing rapidly in France. According to one study, two-thirds of over 20s and 96% of over 50s need glasses or lenses in France.


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