Carrefour launches one hour delivery; an Amazon Prime Now replica

In June, Amazon launched its “Prime Now” service, guaranteeing delivery of thousands of everyday products, in 1 or 2 hours. French supermarket giant, Carrefour is also coming up with a similar service where customers can have their products delivered at door steps in less than an hour. Carrefour launched a website, which literally means express delivery.

Having said, on the website,, Carrefour’s involvement is not particularly visible. One could find the name of the retail brand in the URL, a small logo on the top left which leaves no doubt about the identity of the supplier … But that’s it. The express delivery service is currently available only in France and limited to ten districts located in the center and northeast of the capital. Express delivery service can be tracked in real time and one could know the status of the delivery (by bike) on his smartphone, like Uber for its bikes.

The objective of Carrefour is to join the race and position itself ahead of other players on the super-fast home shopping delivery foray. The retailer doesn’t want to lose competition with Amazon which has a decent market share with Prime Now services. The products offered by Carrefour are close to those of Carrefour City downtown. Found on the site are products like groceries, drinks, wine, baby products, health and beauty, a little bazaar and textile, organic products, but also fresh fruit, vegetables, meat, fish, meats and dairy.

Amazon has more product assortment. But unlike its new competitor, Amazon does not have stores. Deliveries are made from a warehouse of 4000 square meters located in the eighteenth arrondissement of Paris. Delivery is charged 4.90 euros to the customer by Carrefour. Amazon, meanwhile, offers free deliveries to Premium members, in exchange for a subscription of 49 euros per year. The original promise was a delivery in an hour to 5.90 euros, free beyond 20 euros purchase.

This new offering, beyond the competition which it creates, is a kind of bet for Carrefour: economically, it would be more cost effective to deliver from shops, similar to small warehouses scattered throughout the capital.