Carrefour is promising their customers of the best products quality in its fruits and vegetables, But it’s even better when it’s organic and seasonal. Since September 2018, the Carrefour group has been more actively involved in a food transition aimed primarily at the quality and local food.
“Eating local, seasonal and organic”, this is what the Carrefour Group claimed to offer to satisfy the demand of their consumers. This initiative will be initiated in all Carrefour Bio stores but also in four hypermarkets and four supermarkets, according to the press release of the mass retail group.
It will initially be a test phase that will last three months in the Carrefour Market of Massy, Sèvres, La Baule and Gévezé and the hypermarkets of Thionville, Lattes, Auteuil and Le Mans.
To help consumers focus on seasonal products, Carrefour is giving up organic tomatoes on its stalls since it is not the season. And for other products that are not in season, the products will be gradually removed from the shelves.
an “educational” display will be put in place to help consumers focus on seasonal fruits or warn when a product is no longer marketed, according to the company.