Carrefour SA, a French retailer, as of late opened its biggest store in Asia in the Chinese capital, Beijing. The divulging comes as the firm plans to capitalize on the expanding interest for imported sustenance from medium-and top of the line customers.
The two-story hypermarket is situated on the North Fourth Ring Road, adjoining the sprawling office of Swedish outfitting retailer Ikea. It houses more than 80 stores, including Uniqlo, Decathlon and the first-ever Baidu Concept Store.
The Carrefour Beijing outlet, which is spread over a territory of 71,380 square meters, offers more than 40,000 items, 15 percent of which are foreign things.
Serving as the French retailer’s twentieth store in the city, the hypermarket likewise has 800 free parking spots, 15 electric charging stations for transport transports, and five underground charging stations for electric autos.
“We are concentrating on imported nourishment items as there has been an ocean change in the sustenance inclinations of Chinese purchaser,” Laurent Olszewski, local chief for the North-West China district at Carrefour, said. “It is very unique in relation to what I saw when I first came to China in 1995.”
“Chinese buyers need to take a stab at everything,” he included, refering to imported French salt and Australian meat as samples. Olszewski additionally shared that Carrefour is growing its e-trade business in 2016. The firm will concentrate on its Web-based administrations by January one year from now in the wake of completing their work on their Tianjin-based logistics focus.
As per specialists, this move of Carrefour is an approach to acquire shoppers fitting in with the high-pay class.