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Carrefour advances in its new shop-in-shop strategy

Carrefour continues to advance its hypermarket strategy in France with the development of the shop-in-shop concept. After signing agreements with specialized stores such as Darty (consumer electronics) or Tediber (mattresses), now it’s time for the Aubert baby products chain.

The company wants to continue accelerating the sales of non-food products in its hypermarkets and for this, it is signing alliances with specialized operators that allow the installation of stores inside its hypermarkets.

Thus, Aubert, the specialist in children’s products, will open in mid-November a shop-in-shop of 280 square meters in the Carrefour hypermarket in the town of Claye-Souilly. The brand will install its own commercial equipment, with its employees and its own collection system. However, this alliance does not end here, as the implementation of a second Carrefour project with Aubert, scheduled for 2020, is planned.


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