Accolade recognises Burton’s Biscuit Company’s export strategy and rapid expansion into international markets over the past 12 months
25 October 2012: Burton’s Biscuit Company, a major player in the UK biscuit market, has been awarded “Export Success of the Year” at the Food and Drink Federation’s Community Partnership Awards.
Awarded by the leading industry body of the food and drink sector, the top accolade recognises Burton’s Biscuit Company’s continued international development over the past twelve months. Judges commended Burton’s, in particular, for its ‘impressive and ambitious exports strategy, which has led to successfully winning contracts with major global retailers’.
The company’s success in international markets forms an integral part of Burton’s corporate strategy, aiming to maximise the opportunities presented by the international biscuit market by taking its much loved British brands abroad. Burton’s produces its iconic British favourites, which include Jammie Dodgers, Wagon Wheels and Cadbury’s biscuits, which are produced under licence, from three main manufacturing sites in the UK.
Since 2011, Burton’s up-weighted distribution strategy has included partnerships with leading global retailers Walmart across the Americas, and Loblaws in Canada. Continued international growth has been underpinned by the success of Burton’s Power Brands including Cadbury’s biscuits and Wagon Wheels, which have found particular success in Russia.
Steve Newiss, Chief Commercial Officer at Burton’s Biscuit Company, said: “We are delighted to have been awarded this recognition by the FDF. In a relatively short amount of time, Burton’s has made significant progress in extending its international footprint, delivering value and growth throughout the business whilst successfully encouraging consumers in international markets to experience an iconic taste of British culture.
“Burton’s business is underpinned by the concept of ‘making everyday more of a treat’ and, as our international footprint grows, we’re confident that Burton’s much loved brands will continue making every day more of a treat for consumers and partners in new markets across the globe.”
The Food and Drink Federation Community Partnership Awards took place on 24 October 2012 at a celebration lunch at Shakespeare’s Globe Theatre in London.