18 OCTOBER 2012: Burton’s Biscuit Company, a major player in the UK biscuit market, has once again been included in the Sunday Times Top Track 250 league table, at number 84. Burton’s, which manufactures iconic brands including Jammie Dodgers, Wagon Wheels, and Cadbury’s biscuits under licence, has been ranked in the top 100 of the annual listing for the past three years.
The latest ranking recognises the success of Burton’s corporate strategy over the past year, which has seen the company focus on market-leading innovation and quality, adopting a rapid pace and agility, and expanding its international footprint for further growth. The accolade comes as Burton’s recently filed its 2011 financial accounts, which demonstrate that it continues to perform strongly against its financial and operational targets, with sales increasing by six percent over the period to £342 million.
Ben Clarke, CEO of Burton’s Biscuit Company, said: “The past year has been particularly exciting at Burton’s. The rebrand of our business, coupled with the ongoing performance of our corporate strategy, has seen us grow from strength to strength. Our Power Brand focus continues to drive Burton’s forward, and has supported us in recently reaching a milestone 10 percent share of market. We remain confident that by focusing on producing market-leading innovation – and promoting our NPD with original and exciting campaigns – we will continue to drive category growth and further strengthen our position in the marketplace.”