Budweiser and Lyft are taking action during National Impaired Driving Prevention Month in December by extending their partnership for responsible drinking through New Year’s Eve and adding two new states: Pennsylvania and Massachusetts.
While ridesharing programs are surging in popularity, there is still a need for greater awareness of drunk driving alternatives. According to the 2016 USA Road Safety Monitor, almost all U.S. drivers (99 percent) understand the importance of having a designated driver, however nearly one in five adults never use one and only 19 percent used rideshare programs on a night out. This year marks the second year for the USA Road Safety Monitor, which is conducted by the Traffic Injury Research Foundation USA (TIRF USA) in partnership with Anheuser-Busch and surveys more than 5,000 drivers aged 21 and older.
In response, Budweiser is offering the first 10,000 adults ages 21 or older a Lyft ride credit by visiting Budweiser’s Facebook page on Thursday, December 22, which can be redeemed any day through New Year’s Eve between the hours of 10 p.m. and 2 a.m. local time. Launched in September, the campaign spans across Washington, DC and six states: New York, Illinois, Colorado, Florida – and now Massachusetts and Pennsylvania – making it the largest partnership of its kind between a beverage company and a ridesharing company aimed at reducing drunk driving.
“The holiday season is a time to celebrate responsibly, and we’re very proud to extend our partnership with Lyft, which is focused on real actions to help reduce drunk driving,” said Katja Zastrow, vice president, Corporate Social Responsibility & Better World at Anheuser-Busch. “Every decision to get a safe ride home is a win in the fight against drunk driving. Our message is very simple: Give a Damn. Don’t Drive Drunk.”