Alice Rose Craven picks British Primoses at a nursery in Arundel, West Sussex. The Primrose plants are bound for Waitrose branches in the lead up to Christmas for customers to enjoy the British plant. For those after a rest from Christmas and want to look forward to Spring, the Primroses are the perfect replacement to other festive blooms, This is just the second time that Waitrose has stocked the plant ahead of Christmas thanks to the mild weather.
Primroses are the supermarket’s best-selling plant during January and February as customers look to add some colour to the home or garden. The plant is perfect for British gardens as the hardy plant can withstand cold British winters. Samantha Brett, Waitrose Horticulture Buyer comments, “Traditionally available in January, Primroses are most definitely a retro plant which are making a come-back. 2016 saw the return of Gladiolis and we predict that 2017 will see the nation fall in love with Primroses all over again.’