Carrefour Brazil wants to increase by 85% its offer of organic products in its stores this year in order to take advantage of the craze of consumers for natural and healthy products, said Monday its leaders.
The subsidiary of the French distributor estimates that its organic food sales should reach 500 million reais (116 million euros) by 2022, according to Lucio Vicente Silva, responsible for sustainable development issues at Carrefour Brazil.
“Our ambition is to drive the food transition by enabling consumers to eat better at a fair price,” said Stéphane Engelhard, vice president of Carrefour Brazil in charge of institutional relations, at an event in Sao Paulo.
The group has undertaken to strengthen its partnerships with local suppliers in Brazil to launch its own brands at more affordable prices, he added. These brands, he said, are expected to account for 20% of total sales by 2022.