Online sales of Non food items in UK escalated 14.9 percent during January 2016 in contrast to the previous year. During the same period in 2015 the sales rise for non food products were 11.7 percent. Retail analysts opines that the current figures are the second best for the market sector since June 2015. The current performance is much better than its 3 month and 12 month averages which were 14 percent and 12.7 percent respectively. Of the total Non food sales in January 2016, almost 21.5 percent came from online. This contrasts to a 20.1 percent in January 2015.
The data was released by the monitoring agency British Retail Consortium. Ever since its inception in December 2012, the current online performance of non-food sales has been noted as the one with second highest penetration rate. The market agency credits this to the increasing popularity of online shopping. Baby equipments and toys were found to be the fastest growing segment putting the best show since January 2015. Following this was Health and Beauty along with other Non-Food segments.
The Non Food sector achieved its fastest growth since August 2014, the report says. Having said, Online sales only made up 2.4 percentage points to the annual growth of total Non-Food sales. Chief Executive of British Retail Consortium Helen Dickinson OBE said:“While Online continued to be a key driver of growth for retailers in January, after playing a vital role in driving sales over the Christmas period, overall growth was more balanced across both channels. Online’s contribution to the growth of Non-Food sales in January, 2.4 percentage points, was outperformed by that of Stores.
David McCorquodale, Head of Retail, KPMG, the 3rd largest audit firm in the UK said that the likeness for the online business sector was evident since December 2015 with the penetrating rates accenting to 21.5 percent. Fashion stores were one of the most popular online destination for the new age shoppers, he included.