By the end of 2017, Billa supermarket brand will disappear from Romanian market. Jean Baptiste Dernoncourt, Executive director of the French group Carrefour in Romania said that the Billa stores will operate under the Carrefour brand. Carrefour took over the Billa network of 86 supermarkets from its previous owner German group Rewe in 2015. Supermarkets Billa Romania has a turnover of EUR 300 million and 3,000 employees.
According to ZF, the acquisition by Carrefour Billa is the third largest transaction on the domestic retail market after the acquisition of 20 hypermarkets Real by Auchan, mainly taking over Plus Discount Lidl. Carrefour official however did not give details of the amount budgeted investments related to remodeling and rebranding process.
Carrefour, which has an annual turnover of over EUR 1 billion, previously took over the Artima supermarkets, which are now called Carrefour Market, and several smaller size Romanian entrepreneurial businesses. Billa supermarket chain is present in Romania since February 1999.