The Adelaide-based organization has procured patent insurance for its OZIRIS, a sustenance traceability application, which develops on verification and anti-counterfeiting applications from DataDot Technology and Brandlok Brand Protection Solutions.
It comes one month after China’s official Xinhua press office revealed 40 percent of products, including edibles, sold online in China were fake or poor quality.
Beston executive Roger Sexton said that the organization’s food safety innovation – which will be developed into another entity Beston Technologies – was a “key part” of its business system to manufacture and export “healthy, neat, clean, fresh and bona fide food”.
Dr Sexton said that once the client loses trust in that product, or Australia as a whole a product, then in is pretty hard to get it back. It took a long run to gain it and a short period to lose.
The innovation, to be launched in the end of January, allows the customers a systemized track and trace technology to check the source, quality and trustworthiness of the items they are purchasing.
There is other option to made the system accessible to another food exporters for a reasonable fee, allowing Beston additional source of income.
Australia’s agrifood organizations have encountered a renaissance in the previous five years on the back of increased demand in Asia. Morgans agrifood record, which tracks the execution of Australian horticultural organizations and food manufacturers, has conveyed a 99.5 percent return to investors in the previous five years when compared to a 6.4 percent return from the ASX 200.