Beer and Wine sales up by 4.5 percent in Waitrose

Total sales in English supermarket Waitrose excluding fuel were up by 1.3% compared to last year.  The strongest performance for the week came from our beers, wines and spirits category, which was up by 4.5% as many customers took the opportunity of the last payday before Christmas to stock up for the festive season.

Turkey orders in Waitrose were up by nearly a third for the week compared to last year as many chose to celebrate Thanksgiving.  The traditional American holiday (Thursday 24th November) is becoming increasingly popular here – either within families who have links to the United States, or with people who appreciate the opportunity to bring family and friends together.  Recipe searches on for pumpkin pie were up 134%, and we sold a third more pie cases last week, as many chose to bake the pudding traditionally associated with the occasion.