Beechdean Dairies Scores Sponsorship of Wycombe Wanderers’ Main Stand


The Beechdean Group is kicking its marketing plan into play with the announcement that it will be one of the principal sponsors at Adam’s Park, home to the Wycombe Wanderers and London Wasps. The move will see Beechdean Farmhouse Dairy Ice Cream on sale to up to 10,000 fans at the ground’s food kiosks, advertised around the pitch, on the fascia of the main stand and with information in the match programmes for the next 12 months across 25 Wanderers matches.


Andrew Howard, MD of the Beechdean Group, said: “We are delighting to be sponsoring Wycombe Wanderers whose stadium is a stone’s throw from our family run farm and think the partnership between football, the community and ice cream is sure to take us to the top of the league!”


The Beechdean Group is a leading player in the UK ice cream market with the capacity to produce 30 million litres per annum and an annual turnover in excess of £12 million. Not bad for a company that started out in 1989 as a husband and wife enterprise, set up by Andrew and Susie Howard to make their mark on the family farm in the heart of the Chilterns in Buckinghamshire. The couple decided to use the milk from the family’s herd of pedigree cows to create delicious, traditional premium ice cream using only natural ingredients.  After just a half-day course and the purchase of a small ice cream machine and van, the couple, who met at agricultural college, successfully produced the first batch of Beechdean Farmhouse Dairy Ice Cream.  Since then the brand has gone from strength to strength with the Howards expanding the business and the range of flavours. Last year they transformed the company with the purchase of the Loseley ice cream business.


Beechdean Farmhouse Dairy Ice Cream is available nationally from Waitrose, Ocado, Tesco and Morrisons.  Other customers include British Airways, luxury cruise liners such as Cunard, a number of restaurant chains, hotels, scooping parlours, cinemas and theatres.

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