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BEAUTY DÜSSELDORF continues the success story crowning its 30th anniversary with an exceptionally fruitful trade fair.


BEAUTY DÜSSELDORF continues the success story crowning its 30th anniversary with an exceptionally fruitful trade fair.

“For three decades now BEAUTY DÜSSELDORF has been the most important meeting place for professional cosmetics service providers. Underlining its importance as a platform for innovations, information and further training also in 2015 were the 51,000 trade visitors from 60 countries,” explained Joachim Schäfer, Managing Director at Messe Düsseldorf GmbH.
Over three days a total of 1,400 exhibitors and brands were showcased at Düsseldorf Exhibition Centre in four halls. “The stable exhibitor and visitor numbers show that BEAUTY DÜSSELDORF is firmly established as the leading event for cosmetics services,” delights Director Helmut Winkler.

More than 130 events in the supporting programme focusing on the Cosmetics, Nail, Foot, Wellness and Spa themes as well as a plethora of innovations and trends made for happy faces both amongst visitors and exhibitors alike. The supporting programme with national and international make-up championships as well as various award ceremonies rounded off the varied line-up at the fair.

Underlining the importance of BEAUTY DÜSSELDORF as a leading fair were exhibitors from all areas who were very satisfied with results after three days of good discussions and contacts.

Commenting on this, for instance, Dr Christian Rimpler, First Chairman at the association Verband Cosmetic Professional e.V. said: “VCP members have noticed significantly more international visitors at their stands. We are delighted that the significance of BEAUTY has risen again abroad. The quality of trade visitors is at a high level and the great concept of the fair is going down fantastically well with visitors and exhibitors. As always, BEAUTY DÜSSELDORF is an extremely high-quality event.”

Mechtild Geismann, President of the Central Association of German Podologists and Podiatrists (Zentralverband der Podologen und Fußpfleger Deutschlands e.V. – ZFD) also drew a positive conclusion: “BEAUTY is simply the most important event for the entire sector. It is well known that the ZFD provides independent advice here so visitors specifically come to us with questions. We are very satisfied with the interest and the enquiries at the stand.” The special “Podology Training” area was very popular.

Also highly rated was the attractively designed Wellness exhibition area. “Overall, I am thoroughly satisfied with audience response. We have received lots of attention and compliments from all sides. The professionals realise that standards are set here in Düsseldorf,” said Lutz Hertel, Chairman of the German Wellness Association (Deutscher Wellness Verband). Furthermore, he said, visitors were really enthusiastic about the Wellness special show focusing on the “Future Spa” theme. Also worth mentioning was the very well attended supporting programme at Meeting Point Wellness and in the SPA BUSINESS LOUNGE. “One of my special highlights was the presentation of the Spa Manager of the Year award to Guy Burke from Interalpenhotel in Seefeld as well as the presentation of the Wellness & Spa Innovation Awards,” said Hertel.

The Wellness & Spa Innovation Awards 2015 went to QMILK (in the Beauty & Body Care Products category), Vagheggi Diorit (in the Beauty & Body Care Treatments category), IONTO-SPA Evolution (in the Hotel & Spa Interior category) and the heath reserve/resort Gesundheitsschutzgebiet/Gesundheitsresort Freiburg (in the Hotel & Spa Concepts category). The Audience Prize went to Jentschura International GmbH with Mira Vera “Das Regenerativum”.

The next edition of BEAUTY DÜSSELDORF will be held from Friday, 4 to Sunday, 6 March 2016.
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