According to a survey conducted by a leading technology and data organization, Banamex was found to be the leading Mexican retail bank on Social Media. Engagement Labs, inventor of eValue Analytics revealed the eValue rankings for the top Mexican retail banks on Facebook and Twitter after a six month investigation on the subject.
“Despite which a portion of the world you’re placed, large financial establishments experience considerable difficulties with online followers because of their rigid and corporate feel,” said Bryan Segal, CEO of Engagement Labs. “Social media gives retail banks the chance to speak directly to their clients, both to personalize and acculturate their image. In our investigation of the Mexican retail banks, we’ve seen numerous organizations uses social media channels to guarantee that their customers and clients are involving with their content, in this manner building brand kinship.”
On Facebook, Banamex positioned first, two spots higher than its placing six months ago. Banamex additionally scored the most for Impact – one of the three key capacities measured to decide a brand’s general social media accomplishment, with a score of 88.32, out of a conceivable 100. The bank put its emphasis on its content quality by posting remarkable videos and pictures fusing actors from the neighboring theater group or relating their service to the Mexican national football team.
Relating content to themes that interest neighborhood audience helped the bank to enhance its general eValue further positioning it in the first place with respect to Engagement. The previous top-positioned brand on Facebook, Scotiabank México, encountered a drop to second place, because of a lessening in Impact and Responsiveness. Meantime, third place finisher Banco Santander, leaped three spots from the past eValue positioning. The brand’s great increment in overall eValue score can be credited, to some degree, to the way that it expanded Engagement among followers.