Australian Women Prefer More Wine, Less Beer

Australian Women Prefer More Wine, Less Beer

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It appears that Australia’s love affair with beer is over. Over the years there were many different studies that has shown the shift in paradigm for Australians from beer to wine. According to recently released research papers from Roy Morgan Research, 45.1% Australians drank wine compared to 37.6% who drank beer every month last year. Another interesting fact that was revealed in the study was the number of women who drank wine. An estimated 49.0% of the Australian adult female population regularly consumed red, white, sparkling or fortified wine as opposed to 41.2% men. This means that Australian women drank more wine than their opposite sex. 3.7 million Australian men drank various types of wines in 2015 whereas 4.6m fairer sex would regularly drink either red, white, sparkling or fortified wines during the same period.

Female drinkers mostly preferred white wine with 69.3% participants drinking it regularly. This was followed by red (56.3%), sparkling (42.3%) and fortified (9.3%).Those partial to red, white and sparkling accounted for 18.4% of female wine drinkers. On the other hand, male wine drinkers are more likely to drink red wine (78.1%) than white (58.4%). They are also dramatically less likely than women to drink sparkling wine (24.6%), much more likely to drink fortified wine (15.4%) and somewhat less likely to drink red, white and sparkling (15.6%) in an average month.

Whereas when it comes to Australian men, beer still remains the favourite. In 2015, 58.1% Australian men drank beer. Two-thirds of female wine drinkers and nearly 63% of their male counterparts report consuming less than 15 glasses of wine per month. Even among those drinkers consuming more than 43 glasses of wine over the same period, the difference between men (10.6%) and women (7.5%) is not as large as one might expect. Andrew Price of Roy Morgan Research said that the ratio of women who consumed wine has diminished over the last ten years from 51.8% to 49%. But the number of male wine drinkers decreased in a more noticeable rate, from 48.1% to 41.2%

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