Present throughout France with its unique brand, supported by 641 points of contact, Auchan Retail France has organized itself to meet the new needs of consumers and to satisfy a unique, omnichannel and connected customer who wants to find recognized forces in all business formats. of the Auchan brand: quality, price, attractiveness, passion, service.

For this, the development of the company will mainly be based on proximity, mainly in large cities and primarily in franchising. To this end, Auchan Retail France relies on partners to whom it offers attractive and efficient business models on ultra-proximity formats, supermarkets and hypermarkets. With the desire to offer personalized support for all business entrepreneurs sharing its values ​​and eager to build together a reference trade.

as part of its new organization by territories and living areas set up in March, Auchan Retail France has created a Territory dedicated to the operation of the franchise and partnerships. Led by Emmanuel Zeller, this territory is designed to optimize relations with partners, to allow them to work in harmony with the stores integrated into each area of ​​life, and to carry the ambitions of Auchan Retail France on the franchise to become together a reference of multiformat trade. Auchan Retail France invites all its partners and all interested professionals to join it on its stand to discuss these ambitions and (re) discover the strengths of its brands.

Source: Franchise-magazine

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