Asda might not be your budget friendly supermarket for wines, but its £6 wine has beaten 16,000 rivals in blind tasting to win the Decanter World Wine Awards in 2016. Since then the La Moneda Reserva Malbec from Chile has become an instant hit and is currently available to buy in the U.S through Walmart stores at a price of $ 6.96. The judging panel which named Malbec as an ‘absolute crowd pleaser’ won the Platinum Best in Show award in Decanter’s ‘under £15’ category beating wines three times its price.
Decanter World Wine Awards chairman Steven Spurrier said: ‘Our sole purpose is to recognise and reward quality, this is what consumers all over the world are interested in. We only award medals to wines in which consumers can have the utmost confidence.’
“This Malbec has a deep purple colour with violet tints, rounded and velvety tannins, complex plum, fig, spice flavours and excellent length,” says Asda.
The Malbec, according to the Washington Post, is produced by the largest wine exporter in Chile Ranco Wines which exports about 107 million bottles of wine to more than 25 countries every year. This wine is mass produced in large stainless steel tanks, which can hold several gallons. La Moneda Reserva Malbec wine was bottled in the UK which reduced the costs dramatically.