British supermarket Asda would not have Black Friday this year as well. Following the violence and chaos at its stores in 2013, Asda decided to abstain from black Friday in 2015. The supermarket is sticking with that approach this year also.
Last year they took the decision to step away from the Black Friday frenzy and focus on everyday low prices and great deals instead of one-off flash sales. Asda was instrumental in introducing the annual shopping bonanza in the UK in 2013.
Russell Craig, Media Relations Director for Asda, said: “Last year we said that we were stepping away from Black Friday because, as much as we had developed a well organised and executed event the feedback from our customers was clear that they didn’t want the pressure of a ‘flash sale’ and preferred to know we were offering low prices throughout the festive season.