ASDA UNVEILS WHITE HART LANE TOTTENHAM FOLLOWING MAJOR PFS ACQUISITION
Asda has unveiled the first of its new look standalone petrol stations at White Hart Lane Tottenham, which will help Asda expand into London and the South East and drive online growth – following acquisition from Rontec Ltd.
The purchase of 15 Standalone Petrol Stations (PFS) by Asda from Rontec Ltd is the retailers latest move towards its aim to opening 100 standalone petrol stations by the end of 2018; and a further 1,000 Click and Collect sites.
The acquisition of the 15 new sites increases access to Asda and is the latest step in Asda’s five year strategy to redefine value retailing and respond directly to the changing retail landscape. This has already included significant investment in innovation and roles fit for the future as it seeks to deliver the right choice for today’s convenient-focused consumer.
This is the first of the 15 sites Asda intends to close, convert and re-open all of the sites as Asda by summer 2015.
The 15 standalone sites extend Asda’s physical presence and reach whilst bringing Asda’s famous petrol prices to town. Since September, Asda has led 15 different price cuts on fuel, cutting 23 pence a litre off unleaded and 21 pence a litre off diesel. Asda is the only retailer that has a national price cap on fuel at all current 245 filling stations, ensuring every single one of its customers knows the maximum price they will pay at the pump regardless of where they live.
Asda’s President and CEO Andy Clarke said: “We have set out a clear ambition to lead online and expand further into London and the South East, opening 100 petrol stations and 1,000 Click and Collect sites by 2018 as part of five year strategy. Our Grocery Home Shopping is already growing at more than 20% year on year and click and collect will allow us to bring Asda value to even more customers with the acquisition of these 15 new petrol stations.”
“Customers tell us that a convenient and great value shopping experience is important to them. Asda is known for its low fuel prices and has been a price leader across the board for 50 years – we are now redefining value retailing, tackling the rapidly changing market head on”.
Customers in Tottenham will not only have access to lower priced fuel but to everyday essentials as each will sell a selection of everyday items at the same low prices found in other Asda stores regardless of size. And the retailer brings a more flexible and convenient way to shop with access to the full Asda range through its online click and collect service. Shoppers can complete a full weekly shop by ordering online and collecting it at the site free of charge.
Hassan Halane, senior manager for Asda North London and Essex, said: “Customers tell us that a convenient and great value shopping experience is important to them. Asda is known for its low fuel prices and has been a price leader across the board for 50 years, so we’re extremely excited to get open for business and start to benefit the local community.”
The investment into these new petrol stations reflects the overwhelming response to Asda’s online shopping options, with access to 70% of the UK population through Click and Collect alone services. Click & Collect was first brought to Asda in 2012 and was introduced to cater for changing customer lifestyles –reaching new customers who want greater flexibility and the way they shop to fit seamlessly into their lives – whether that’s parents picking up their shopping on the school run, families collecting their supplies for a holiday or workers collecting food for last minute dinner plans using same day collection.
Locations of the sites are below, 4 in London/inside M25, 4 in south/southeast, 4 in midlands, 2 in the north of England, and 1 in south Wales.
To mark the opening, Asda has also made a donation to local football club Heegan FC.