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Asda Steps into the Season with Launch of New, Glittery Gingerbread Gin Liqueur

With colder climes on the way, Asda is helping customers get into the spirit with the introduction of a limited-edition Extra Special Gingerbread Gin Liqueur– the perfect gin to get taste buds tingling this Autumn.

Vibrant orange gold with a shimmering, pearlescent edible glitter, the Extra Special Gingerbread Gin Liqueur is the perfect way to add a touch of sparkle to cocktails whilst snuggled-up at home, with the gin an ideal addition to bubbly.

Created by combining Asda’s Extra Special Triple Distilled Premium Gin with the flavour of lightly-spiced, home-baked gingerbread, this tasty tipple can be enjoyed over ice, with a simple spritz of tonic or added to a glass of fizz.

With a record number of bottles of gin sold over last year – with sales hitting £51 million*– sales of gin show no sign of slowing down, with Asda expecting its newest gin to fly off the shelves in the run-up to the festive party season, and as we enjoy winter warmers.

Ed Sowerby, Spirits Product Manager at Asda, comments: “As the sun sets on summer, we’ve been looking for the perfect warming flavour for the cooler months, and think we’ve found it with the gorgeously glittery Extra Special Gingerbread Gin Liqueur.

“We know gin continues to be a firm favourite with our customers, especially around the festive season as gifts or simply for sipping, so we’re proud of the innovation which has gone into creating our latest spirit.”

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