Asda one of the largest supermarket is restructuring all its internal marketing teams in order to improve its agency relationships. The retailer is aiming to change the ecosystem and the work environment to reach and engage new customers and help them form new perspectives. Reports in 2016 have indicated that Asda spent huge amounts on media which includes television, press, radios and digital.
Asda selected a potential group & current partners in order to achieve their goals and most importantly create more relevant, inspiring and engaging content that would help in making the journey of the customers memorable and drive them back to the store.
Asda aims to generate and understand all the possible outcomes of a review. It has started to hold a mirror to gain awareness that with what perspective people come to engage with this brand. An Internal Customer Marketing Organisation has been set up that helps in generating and launching ideas that are most relevant to their customers.