According to newly released figures from consumers magazine Which?, Asda is the cheapest supermarket in the UK for the month October. Asda has come out on top in Which? listing for the seventh month in a row. The 75 popular branded products in the October basket included the likes of Flora, Tetley and Weetabix. It cost £142.64 at Asda. The same products would’ve set you back £146.87 at the next-cheapest supermarket and £154.34 at the most expensive supermarket – £11.70 more than Asda.
October saw another important development with Morrisons introducing a student discount, a first among the ‘big four’ supermarkets (Asda, Morrisons, Sainsbury’s and Tesco). For a three-month trial period, it’s offering 10% off to anyone in higher education via the UniDays app. During the same period Morrisons also became the first supermarket in the Uk to increase the price of Marmite, which Tesco refused to do.
Which’s basket consist of 100 popular products each month, that are sold in all six supermarkets including Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. If a product hasn’t been sold in one of the six supermarkets during the month, then it’s removed from that month’s basket altogether to ensure a fair comparison. Which? Consumers’ Association is the largest consumer organisation in the UK, with over 573,000 subscribers to its magazine.