Asda has been named UK Supermarket Retailer of the year at the inaugural People’s Choice Wine Awards, pipping Waitrose to the post. Known for producing high quality, affordable wines, Asda was also named winner in four categories: Bargain Buys, Food Friendly Wines, Out of the Ordinary and Boxing Clever.
Taking the top spot on the podium above Waitrose, Asda winning wines were all priced below £13, further highlighting the brand’s ‘high quality, low cost’ credentials.
The awards, which are designed to hero customer friendly, solution-based wines, were judged by a series of consumers, wine experts and members of the Wine & Spirit Education Trust, who tasted their way through 27 unique categories which reflect the buying decisions of the average consumer and cover every type of wine and occasion.
Asda’s winning wines include:
WINNER: Wine Atlas Negroamaro
FOOD FRIENDLY WINES – RED FOR EASY WEEKDAY MEALS
WINNER: Asda Extra Special Montepulciano d’Abruzzo DOC
OUT OF THE ORDINARY
WINNER: Solato Lambrusco Reggiano DOC
WINNER: Asda Rosé Blush Box