Two supermarkets at the opposite end of the price spectrum won big in BBC Good Food magazine Christmas Taste Awards. Supermarket giants Asda and Marks & Spencer won five titles each in the annual Christmas taste test. The most prestigious best turkey award went to Asda’s Extra Special corn-fed Bronze turkey, costing £6 to £9 a kilo. The turkey dish received all praises from the Judges with one describing it as “plump, glossy and beautifully golden – the birds’ diet of corn adds colour as well as flavour”.
The Christmas taste awards are given yearly in 18 different categories after a panel of expert judges blind tastes products from 10 different supermarkets in UK. There were over 160 products this year ranging from a £50 M&S beef rib with porcini to £1.25 mince pies from Asda. Another one of Asda’s amazing dishes this season was the £3 Extra Special frozen macaroons, which according to a judge was amazing and hard to believe that it came from the freezer.
Marks & Spencer performed well in Christmas pudding, panettone, vegetarian canapes, vegetarian starters and alternative main course for its beef rib. The best seafood platter award went to Tesco for its £32.50 three-tiered offering. Asda grabbed the best ham and best smoked salmon awards with its £15 smoked gammon with whisky and ginger glaze and £4 Extra Special smoked salmon pack respectively.
Gillian Carter, the magazine’s editor, said: “This year’s results show that you don’t have to blow the budget to enjoy great food. We always blind-taste all the products so that we judge solely on taste and appearance, and aren’t influenced by the packaging or the retailer’s reputation. The budget supermarkets continue to have a huge impact on the food retail landscape, and this year Asda has really excelled.”