ARLA LACTOFREE® PARTNERS WITH MAC ‘N’ CHEESE STREET FOOD TRUCK FOR 2016
Arla Lactofree®, the UK’s pioneering lactose-free* dairy brand, announces a partnership with London’s original mac ‘n’ cheese street food truck, Anna Mae’s. The partnership will see the street food pioneers create seven bespoke dishes, all heroing the dairy products from the range including a number of original mac ‘n’ cheese recipes.
Anna Mae’s is one of the UK’s most famous street food trucks, regularly making appearances at festivals across the country. The food stall is well known for its original twists on the American classic, mac ‘n’ cheese. The partnership demonstrates that those with lactose intolerance don’t have to miss on dairy as Arla Lactofree® products can be used in cooking in exactly the same way as standard dairy products.
While Arla Lactofree® have partnered with celebrity chefs in the past, this new collaboration shows the dairy range targeting a younger and wider audience with its products.
The recipes include: Cavolo Nero & Pancetta Mac, Ribs N Reds Mac, Roasted Cauliflower Mac, Great Balls Of Fire which uses leftover mac, Spinach Pancakes, Donuts & Butterscotch and a Banana and Maple Shake, some of which will feature on the Anna Mae’s menu at certain points this year.
Michelle Roberts, Assistant Brand Manager for Arla Lactofree ®commented: “Those with lactose intolerance see mac ‘n’ cheese as a dish that is off limits but our collaboration with Anna Mae’s shows that you don’t need to compromise on taste by using dairy alternatives. Lactofree is real dairy with the lactose removed so it tastes the same, looks the same and cooks the same as standard dairy products.”
Anna Clark, founder of Anna Mae’s, added: “I hadn’t used Arla Lactofree® products before and was amazed to see that it was no different to using standard dairy products. We love the new recipes we’ve created and are really excited to work together and give lactose intolerant customers a chance to try our dishes… the more people that can eat mac ‘n’ cheese, the better.”