In honor of World AIDS Day, Apple is offering more ways than ever for customers to join RED in its mission to create an AIDS-free generation. Apple is the world’s largest corporate contributor to the Global Fund, and this year marks its 10th anniversary of supporting RED in the fight to end AIDS.
(RED)’s critical work addresses the disparity in access to life-saving medication in sub-Saharan Africa, which has the highest prevalence of AIDS on the planet. The money raised by (RED) funds programs that offer counseling, testing, prevention and, most crucially, the life-saving ARV medication that prevents the transmission of HIV from mothers to their unborn babies.
“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”
This year, Apple customers can support the fight while playing the games they love, shopping for loved ones ahead of the holiday season or listening to an exclusive (RED) holiday album from The Killers. For the next week, a range of the most popular games across the App Store — spanning from racing and sports titles to strategy, puzzle and action games — are offering limited-edition, custom (RED) content, exclusively available on the App Store. All proceeds from the associated in-app purchases go to the Global Fund.
The 20 participating games for iOS include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.
Starting December 1 through December 6, Apple is donating $1 to (RED)’s mission for every purchase made with Apple Pay at any Apple store, on Apple.com or through the Apple Store app, up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards, also up to $1 million.