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AMT (Part of the Munoz bunch), the UK’s major citrus seller, is commending the start of the Spanish Citrus season 2015 with Tesco. After the achievements in recent years, the campaign hits London with the revealing of a one of a kind Spanish Citrus juice bar in the city’s Old Spitalfields market.

Amid the Spanish season the retailer is working intimately with the inventory network with the point of essentially lessening the time getting items from the homesteads to touching base on rack. The activity plans to deliver to the fore a fresher offer for buyers.

In store will be getting installation space punctuated by point of sale, solid limited time offers together with marked showcase cases. The augmented PR campaign will see a Spanish takeover of the Old Spitalfieds business sector site – with countless Londoners presented to the items and getting a remarkable taste of Spain. Kantar information has uncovered that citrus organic product spend in the UK has expanded by £2.2 million and is presently worth £726m (52 weeks to October 2015). Spanish citrus represents more than 60% of the aggregate UK market deals and is presently the biggest shipper of citrus organic product to the UK.

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