Americans Celebrate National Candy Month in June
WASHINGTON (May 31, 2016) – June is National Candy Month, and the National Confectioners Association (NCA) will be helping Americans celebrate by highlighting sweet innovation in chocolate, candy, gum and mints, and spotlighting the men and women who make the special treats that have played an important and unique role in cultural traditions and seasonal celebrations for thousands of years.
“National Candy Month is a time to revel in this quintessential American manufacturing success story,” John Downs, president and CEO of the National Confectioners Association, said. “For those who enjoy the occasional treat, those who appreciate the strong economic impact of a responsible and fun industry, and for many others, this is a month made for celebration.”
Many of America’s candy companies have been family-owned for generations. These companies not only make the treats we all enjoy, but are also important job creators. The confectionery industry provides 55,000 manufacturing jobs in more than 1,000 facilities across the country, and has a direct economic impact of $35 billion. For every 1 job that the industry creates in manufacturing, another 7 are supported in related fields like retail, agriculture and shipping.
“The companies that make chocolate, candy, gum and mints are constantly developing new products and packaging, as consumers increasingly expect more transparency when it comes to calorie counts and ingredients in what they eat and drink,” Downs said. “From front-of-pack calorie labels that put information right at consumers’ fingertips to creating a wide variety of options that can bring a little enjoyment to any occasion, we are providing consumers with the information, support and options they need to make the choices that are right for them.”
There’s no confusion among consumers when it comes to understanding the unique role that confections can play in a happy, balanced lifestyle, and they are choosing their moment to enjoy them in moderation. Most people in the U.S. enjoy candy about twice per week, averaging about 40 calories per day from confectionery items. Chocolate, candy, gum and mints account for less than 2 percent of the average American’s overall caloric intake, and an average of about one teaspoon of added sugar per day.
How can you celebrate National Candy Month?
JOIN NCA’s Social Media Push for National Candy Month Awareness
Click here to pledge one Tweet and Facebook post from personal, organization, corporate and brand social media accounts. And pass this along to recruit colleagues, friends and family.
All accounts that signed up in advance will post simultaneously on June 1st at 8:30 am est, helping create a wave of content and awareness around #NationalCandyMonth.
FOLLOW NCA’s National Candy Month Activities
NCA will be celebrating all things candy this month, with a number of engagements planned, from random acts of sweetness, to free sampling and social media fun.
Social Media: Join the conversation with #NationalCandyMonth, and follow NCA on Twitter (@CandyUSA), Instagram (@CandyUSA), Snapchat (CandyNCA), and Facebook (NationalConfectionersAssociation) for the latest news on National Candy Month as well as some fun candy humor.
Random Acts of Sweetness: We’ll be handing out chocolate, candy, gum and mints at locations throughout Washington, DC during the month of June. Keep an eye out for our teams, and be sure to stop by for a treat!
Candy Cars: Candy cars will be hitting the road this June – keep your eyes peeled and your camera close by. You won’t want to miss these sweet wheels!