According to recently released study reports Americans prefer to drink beer over any other alcoholic beverages. Data and measurement company Nielsen, in its Harris poll found that four out of 10 regular drinkers over the age of 21 prefer beer over wine and other liquors.
Nielsen’s Harris poll found that beer was the preferred drink of 55 percent of men, 41 percent of younger generations (ages 21-34) and people who live in the south. Domestic non-craft beer was preferred by 38 percent of beer drinkers, while craft and imported beers were favored by 29 percent and 23 percent, respectively.
Most regular drinkers who say beer is their beverage of choice today also say it was their go-to alcohol beverage 2 years ago (83% of those 23+) and 10 years ago (73% of those 31+). A majority of today’s spirit choosers say the same as well, with 78% stating they preferred liquor/spirits 2 years ago (of those 23+) and 63% 10 years ago (of those 31+).
Wine drinkers, on the other hand, tell a slightly different story. While nearly three quarters of today’s wine drinkers say they also preferred wine 2 years ago (73% of those 23+), just 4 in 10 say the same of 10 years ago (44% of those 31+). Many of today’s wine drinkers (ages 31+) had a different top pick a decade ago and say they were instead drinking liquor/spirits (26%) or beer (21%).
According to Danny Brager, SVP of Nielsen’s Beverage Alcohol Practice, “While many consumers will increasingly drink across all three major adult beverage categories, they still have their ‘preferred’ drink type. At the same time, all consumers are not alike, and various demographic groups clearly have different favorites. For some, that ‘go to’ choice hasn’t changed a great deal, but for a significant percentage of those who favor wine today, they did prefer another beverage type 10 years ago. Both life stage changes over that period of time as these consumers have aged, as well as today’s younger generations being more open to wine, are likely driving those changes in preference.”