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Amazon Prime Now releases data on what shoppers want in superfast speed

Prime Now, Amazon’s superfast one- and two-hour delivery service, announced data showing what its customers need in superfast speeds as the busy holiday shopping season only has a few weeks left. Customers using Prime Now last holiday created a spike in orders of board games, top electronics such as Kindle devices and Amazon Echo, and holiday gift wrap through the service in December.

“Prime Now is the ultimate procrastinator’s tool to be able to get items you want and need right to your door at superfast speeds and we’ll be delivering right up until midnight on Dec. 24 for customers,” said Stephenie Landry, worldwide vice president of Prime Now. “Whether it is gift wrap, a toy or grocery items, customers can expect that we’ll be well stocked with local best-sellers and ready to deliver miracles to last minute shoppers this holiday.”

Since launching in Manhattan three holidays ago, Prime Now has expanded to more than 30 cities across the U.S. In select cities, the service offers ultra-fast delivery from local stores, popular restaurants as well as delivery of beer, wine and spirits. In two years, Prime Now has grown its one-hour delivery service to include more than 20 local stores such as the nation’s oldest family-owned drugstore, Bartell Drugs in Seattle, beloved grocer Sprouts in multiple cities, and pet supply store All The Best in Seattle. Prime Now also delivers alcohol in six U.S. cities and meals from thousands of popular restaurants in more than 20 cities.

A Look at the Impatient Holiday Shopper

According to Prime Now shopping data from last holiday, the most in-demand products changed dramatically in December thanks to impatient holiday shoppers. Here’s a look at the top trends that emerged:

Early December:

The Gearhead – In nearly all Prime Now locations, ethernet, HDMI, and USB cables were the top-selling items in advance of the holidays.

Family Bonds – Pie Face Game, Connect4, and Star Wars Trilogy Episodes IV-VI DVD were best-sellers early in the month.

The Gift Giver – Holiday gift wrapping, tissue paper, and gift tags were all in-demand for Prime members.

Christmas Week:

Party Animal – Last-minute party supplies, such as plastic tablecloths, dessert plates, and party hats were must-haves in a hurry during the days leading up to Christmas.

Technophile – Amazon Echo, Fire Tablets and Fire TV Sticks were the most-wanted last-minute items in Prime Now shopping carts.


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