Amazon is planning to directly sell a broadband service, eyeing Europe as its first location. ¬†Unlike in US, European countries like Germany and UK has comparatively lesser regulations when it comes to setting up a broadband service. Amazon is expected to collaborate with British Telecom in UK where it will start as a reseller and “improve its margins through the retail business” according to Engadget. In Germany, the retail giant is expected to join hands with Deutsche Telekom. In the United States, options for ISPs come few, or in prevalent instances, even only one since resellers don’t have legal access to the ISPs’ wired networks.

Few months back in Berlin and Munich, Amazon tested the sales of food through the Prime Now service, which promises the free delivery the same day. In Munich alone, according to the Wyman study, the project accounts for a turnover of 40 to 50 million euros per year. “The range of Amazon Prime Now is by no means the depth of many supermarkets, but many important brands are already covered,” says expert Lierow the Handelsblatt.

In the USA, the Amazon Fresher food delivery service is already causing a sensation. There, the online giant is even planning to build a network of offline stores where Fresh customers can pick up their ordered purchases.

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