Amazon opens its first physical book shop

The world’s biggest online book trader, Amazon has stepped into offline business, with opening its first ‘Amazon Books’ in Seattle.  At a time when most of the books shops are shutting down, the Amazon’s entry into physical store is making big news. Decline in book sales, skyrocketing rents and rise of ebook industry has propelled many big names to quit the industry.

“We’ve connected 20 years of online bookselling knowledge to fabricate a store that coordinates the advantages of online and offline book shopping,” said Jennifer Cast, VP of Amazon Books. Books to be sold in the store would be chosen on accounts on customer appreciation, rating, sales and pre-order in the Amazon online.

“It’s an trial. It’s additionally a PR activity,” says Douglas McCabe, an Industry expert. “The truly intriguing inquiry is — do they begin considering it important? Does one appear in New York or London?” A representative for the organization says: “We’ll see. We’re surely amped up for this one.”

Between 2002 and 2012 the number of bookshops in United States dropped 40 percent to 7,244, the US Census Bureau reports. Borders went bankrupt in 2011, leaving Barnes and Noble the sole national bookshop chain. The UK’s biggest chain, Waterstones, lost £102m before tax in the most recent five years.

In the meantime, some littler chains of bookshops have flourished. Plague Books in the UK, which offers no rebates, made pre-assessment benefits of £827,000 a year ago, comparable to almost £140,000 for each of its six stores.
The American Booksellers Association numbers 2,227 this year, up from a low of 1,651 in 2009. Over the same period, Barnes and Noble shut down 100 stores, which tells the story.