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Amazon beta testing ‘Amazon Go,’ Grocery store with No Checkout


Amazon is testing a grocery store in downtown Seattle with no checkout required. The retailer giant flaunts this to be the world’s most advanced shopping technology where one would never have to wait in line – simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. They call it Amazon Go, Just Walk Out Shopping experience.

The checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning.  Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, Amazon would charge your account and send you a receipt.

Amazon explains why it created Amazon Go:

Four years ago we asked ourselves: what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go?

Our answer to those questions is Amazon Go and Just Walk Out Shopping.

Amazon’s roughly 1,800 square feet of retail space let busy customers get in and out fast. Located at 2131 7th Ave, Seattle, WA, on the corner of 7th Avenue and Blanchard Street, Amazon Go store offers delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by on-site chefs and favorite local kitchens and bakeries.

The selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. For a quick home-cooked dinner, pick up one of their chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.

Amazon Go is currently open to Amazon employees in the Beta program, and will open to the public in early 2017.

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