Alisports, the sports division of ecommerce giant Alibaba, has announced its collaboration with World Rugby for the next 10 years for popularizing Rugby in China. Alisports would contribute $100 million to promote the game of Rugby in China. Alisports aims in getting one million players on field in the game in mainland China by this period. Nearly $100 million will go towards setting up a group of experts, and seven national projects. Also, an investment program will be propelled on a huge scale in 10,000 Chinese schools and colleges which will mean to discover one million new rugby players in the span of five years.
The new activity by Alisports will likewise enroll and prepare around 30,000 mentors and 15,000 match authorities by 2020. An advertising system will be propelled to communicate rugby on national TV and advanced stages.
Zhang Dazhong, CEO of Alisports, indicated incredible energy for the new pursuit and said that the Olympic game of Rugby is unified with solid qualities. He is sure of the awesome potential for the game in China. Mr. Zhang likewise applauded accomplice World Rugby and guaranteed to work indefatigably to advance and create one million new players in five years.
Not just Alisports and World Rugby, even the nation and business have demonstrated a distinct fascination in the program and are racing to get included. Insights demonstrate that there has been 40% increase in rugby players in the nation. Last year the country had 76,000 Rugby players. The activity by Alisports and World Rugby definitely appears to be encouraging.