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Alibaba brings in big brands ahead of 11.11 Global Shopping Festival

Chinese ecommerce giant Alibaba assembled 80 top Chinese and International fashion brands in Shanghai ahead of this year’s ‘Singles day’ shopping spree which falls on 11th of November. Nearly 200 top models and VIPs hitting the catwalk gained attention from around the globe. The event, Tmall Global Fashion Show, was conducted ahead of the Alibaba Group’s 2016 11.11 Global Shopping Festival. Up to 80 best brands, including Burberry, Vidal Sassoon, Adidas and Gap participated in the occasion, which highlighted around 200 models; among them were Maye Musk and Sui He.

This was the first occasion when that such a show had been organized with a worldwide gathering of industry experts, crosswise over multi channels and grasping the ability to “See Now Buy Now.”  Chris Tung, Chief Marketing Officer of Alibaba Group, said: “The Tmall Global Fashion Show is a key event that kicks off our 11.11 Global Shopping Festival and one that underscores Tmall’s tremendous growth in the past few years. For big-name fashion brands across the globe, Tmall has become not only a distribution channel, but also a branding powerhouse as well as a global gathering place for lifestyle and fashion trends. We expect the event today to become a lifestyle trendsetter for Chinese consumers and virtually a ‘fashion week at their fingertips.”

Propelled in 2008, Tmall ( is presently China’s greatest online B2C stage for clothing and adornments, catching nearly 80% of the piece of the overall industry, as indicated by the recently discharged 2016 Global Trend and Lifestyle Spending Report by CBNData. With access to more than 400 million shoppers over the Alibaba stages and lodging more than 50,000 attire brands, Tmall is set to develop close by China’s online clothing and adornments industry, which is relied upon to surpass RMB1 trillion in deals in 2017.

At the Shanghai Oriental Sports Center, famous style master Nick Wooster, the image conusultant of the current year’s show, drove a stunning line-up of top models including Sui He and Maye Musk, photographer Tommy Ton and top entertainers like Chris Lee to perform live in front of the audience.

Prominently known as the Singles Day, the 11.11 Global Shopping Festival has industrialized in seven years to end up as a global online shopping marvel, greater than the’ “Black Friday” and “Cyber Monday’ together. The celebration pulled in more than 40,000 shippers and 5,000 worldwide brands from 25 nations a year ago.

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