Europe International Latest News Supermarkets

Aldi’s dessert wine baggs top award at the International Wine and Spirits Challenge




The industry specialists at the International wine and Spirits Challenge has chosen Aldi’s $5.99 Vineyards Botrytis Semillon on top and awarded a gold medal.

A huge total of 14 Aldi wines grabbed awards at the elite competition.  Among which the jury particularly attracted by the sweet dessert wine coming from Australia.

The  wine, which has extensive blend of ripe orange, honey and apricot had thoroughly undergone blind taste tests and marked over Waltrose’s  De Bortoli Noble Semillon 2015, at $19.99 which is thrice expensive. Aldi also bagged  five awards for its exquisite collection of fine wines range and it also grabbed a Silver Outstanding medal for the red wine named Iron Horse Barossa Valley Shiraz 2015.

The retailer has grabbed over 130 elite awards for its wines, beers and spirits in 2016. In February, the retailer scooped triple accolades at the Drink Retailing Awards, then and there it was crowned ‘Supermarket of the Year’, ‘Wine Retailer of the year’ and ‘Drinks buying team of the Year’.

The Joint Managing Director of Corporate Buying at Aldi, Mr.Tony Baines, told that the International Wine and Spirit Challenge is one of the most respected awarding bodies across the globe. The competition was among the best wines from around the universe and they are proud enough to receive this recognition. He added that their wine range had improved much better and they are absolutely delighted that the industry specialists as well as clients and consumers are recognising the quality of their range, globally.





Related posts

FMCG sales volume in Europe ascends for 6th straight quarter


Retailers set the safety standard for children’s halloween costumes


3 new Carrefour Express stores in Belgium