Aldi, which recently became the fifth largest supermarket chain in the UK, has unveiled affordable range of luxury wines starting at just £5. The wine range that consists of a dozen varieties is created by top winemaker and even the most expensive one costs just £7.99.
Aldi’s wines have won multiple awards nationally and internationally over the years. Each one of these 12 cut-price wines, which were included in the Spring Wine Festival, has a personalized story to say. The Little Princess white wine, priced at £4.99 is based on a Hungarian legend. The story of a Hungarian princess who had a glass of an ancient wine and never aged since- was the inspiration behind Little Princess white wine.
Another wine has its story from a South African legendary cow that jumped out of a moving cattle truck. The Survivor Generation red wine from South Africa is priced at £5.99. Another South African wine, Bill Bill Red retailing for £5.99 is named after William ‘Big Bill’ Millar, a South African boxing champion, war hero and Springbok rugby captain.
The most expensive of the lot is the BX Crémant de Bordeaux Rosé at £7.99, which is made in the same way as Champagne but with an unusual blend of grapes.
Tony Baines, Joint Managing Director for Corporate Buying at Aldi, said: “We pride ourselves on our close relationships with some of the world’s best suppliers and vineyards who have also helped us formulate our famous core collection.
“We want to ensure that we are bringing quality wines with great stories behind them – but without the hefty price tags.” Last year the company launched a range of artisan wine for craft beer lovers, and it’s also released a skincare line to rival upmarket brand La Prairie.