German discounter supermarket chain Aldi will release its first Fairtrade certified cotton T shirts today. As a part of the company’s policy of sustainable business development, these T-Shirts will be free of all hazardous chemicals. The clothing range will have both mens and women’s shirts and would be selling for £3.99.
Joint Managing Director for Corporate Buying at Aldi, Jonathan Neale said: “We’re proud to offer clothing that supports the Fairtrade project, which brings life-changing development to communities by improving working and living conditions, education and health care.” Recently many supermarket chains have vowed their commitment towards sustainable development, Aldi being one. The discounter retailer has announced that it will ban all hazardous chemicals from its textile and shoe manufacturing by 2020. The company has also said that before 2017, it would disclose waste water data from around 80 percent of its suppliers.
Commercial Director of the Fairtrade Foundation, Euan Venters said: “Congratulations to Aldi for fashioning a brighter future for Fairtrade cotton farmers in India, Lots of us care about how we look – and buying clothes made with Fairtrade cotton means we help the fashion business and at the same time help low income cotton farmers around the world. Fairtrade supports farmers’ to have more control of their future and more secure lives for themselves and their communities.” Cotton has become a strong source of economic boost for developing nations after its price went up by 28 percent in 2015.