German discounter chain Aldi has announced that it would recruit around 5000 more workers in its British stores this year. The retailer aims to take its total store numbers to 700 outlets. According to recently released Kantar Worldpanel data, the supermarket has almost 5.6 market share in the grocery segment, turbulent with price war competition. The company said that the new positions would be for the both existing and newly opening stores.
Aldi, along with its compatriot supermarket, Lidl has been a threat to all major UK supermarkets including the big four, Asda, Tesco, Sainsbury’s and Morrisons by offering own label products and cheaper alternatives to bargain hunters. Aldi has also announced a price cut on 4 percent of products in its racks.