German discounter Aldi has announced its plans to enter the Chinese market by the end of 2017. The company however revealed that it would not open a physical store in this year. With carefully selected everyday goods that are appealing to the local market, Aldi will start operating in China with an online store by the second quarter of 2017.
It will be the first time that Aldi enters a new market with online trade, without having established a network of physical stores. An Aldi spokesperson said that the company would source more products from Australia, as Chinese customers crave for Australian products. The major goal for Aldi in China would be to provide customers with high quality affordable alternatives.