Aldi has just opened a small shop of 240 square meters in a station. The beginning of an offensive that targets the places of flux and the city centers. The point of sale was inaugurated on December 21st at the Lausanne train station, just under the railway platforms and near the metro station.
The range has been reduced to 1000 references and has been given priority for customers on “commuting” journeys (daily round trips to work). Coffee machine, baked goods and juices for the morning, ready-to-eat meals and hot snacks for meals. The entire offer is offered at the same prices as in other Aldi in the country.
The Lausanne station store is open seven days a week from 5.30 am to midnight. About twenty employees are needed for its operation.
“This is a key step in our expansion, which brings us a little closer to urban centers,” says the distributor.